Impact of Internet on Marketing - 3911 Words

Table of Content Abstract 2 Introduction 3 Statement of the problem 4 Significance of the study 5 Literature Review 6 Methodology 9 Analyses 11 Conclusion 12 References 13 Questionnaire 14 ABSTRACT Markets and increasing competitive pressure, of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet marketing plan would†¦show more content†¦STATEMENT OF THE PROBLEM Some people believe that online marketing is the future of advertising, but there are some internet marketing restrictions that everyone has to deal with. The major limitation of internet marketing is low speed internet connection. Low speed internet connections might pose a difficulty for companies who would be using highly interactive and complicated websites which uses a lot of graphics, animation and audio. The ever-changing and highly advanced technology of the internet requires technical knowledge too. Low speed internet connections might pose a difficulty for companies who would be using highly interactive and complicated websites which uses a lot of graphics, animation and audio. If individuals and potential customers are using dial-up connections or are accessing the internet through mobile devices, they may experience an inconvenient delay in content delivery aspect internet marketing is heavily relying on. They may not be able to fully appreciate the website and may opt to choose other providers. Sometimes, error messages also appear. Also slow-loading websites may cause loss of revenue and clients for e-commerce businesses according to marketing and internet search engine companies. If the visitors have to wait too long for a webpage to appear on their screens they may divert to other web pages. Similarly, when a webpage is too slow, search engines cannot load it properly. In bothShow MoreRelatedImpact Of Marketing On Internet + Era Essay1337 Words   |  6 Pagesnew impact of marketing ways in Internet + era, the discussion of tourism promotion strategies on social network and the innovation form of Internet + tourism, in the end, it is conclusion. About the first part, it will introduce the characteristics of the Internet + times, the rise of social networks, as well as the impact of both on the new means of marketing. The internet + times have three characteristics: First, it is cross-border integration. (é »â€žÃ¦ ¥Å¡Ã¦â€" °et al.,2015:6),they believe that internet +plan’Read MoreImpact of Internet on International Marketing1864 Words   |  8 Pageswill discuss the impact of Internet on the international marketing spectrum. 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